Furnished in a palette of cool blues

Publication: Coast

Shoreline Cottages, with its selection of stylish period properties in Whitby, North Yorkshire, encourages long weekend breaks.  In fact, only 12 per cent of its annual bookings are for whole weeks.  Shoreline's flexibility helps to create a relaxing environment for its guests, which also extends to the properties' uncluttered but cosy interiors.

The neat, two person apartment of Quayside Cottage, is furnished in a palette of cool blues and neutrals, reflecting the shades of the sea, while earthy colours add warmth.  It perches on the edge of the sandy beach in a secluded pocket of the town, where you can watch the throng of the harbour from its windows.  An entry from the Shoreline visitors' book reads: "It makes a refreshing change to see such taseful decor and attention to detail", and a repeat booking rate of 43 per cent shows that this is a winning combination.

Shoreline believes that the market for high quality interior design in holiday lets tallies with the nation's current interest in home improvement and property.  Whereas owners used to fill their holiday cottages with chipped crockery, dodgy cookers and off-cuts of carpet, they're now fitting them with bespoke kitchens, start-of-the-art sound systems and designer bed linen - things that their guests would like to have in their own homes.